WHY CUSTOMERS DON'T GO ANYWHERE ELSE...

THE RICE ADVANTAGE

60 YEARS OF THE SMART CHOICE IN KNOXVILLE, TN

Rice Automotive is celebrating over 60 years of value, integrity and quality service. Since 1957, Rice Buick GMC has been locally owned & operated and is always the Smart Choice. Now, join us in celebrating the excellent experience our customers can enjoy when purchasing a new or certified Buick or GMC vehicle.

KNOXVILLE'S PREMIER BUICK GMC VOLUME DEALER

When you shop with Rice Buick GMC, you can enjoy the wide variety of Buick GMC products and shop with confidence we will have the vehicle you need. Work with our expert product specialists to find your new family SUV or performance Truck for all your future work.

NEW VEHICLE BENEFITS

With the purchase of a new GMC or Buick from your trusted Knoxville dealer, you will receive great benefits. That includes: Free Courtesy Loaners & 5 Year Free Roadside Assistance. See dealer for additional savings you will receive with a purchase from us.

5 YEAR/60K MILE POWERTRAIN WARRANTY

When you purchase or lease a new GMC, your vehicle is backed by GMC Pro Grade Protection. This protection program does not require special enrollment—anyone who purchases or leases a new vehicle will be automatically enrolled and covered.

FREE OIL CHANGE

When you purchase a new vehicle with us, the first oil change is free.

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Main 865-236-1938 Sales 865-236-1938
8330 Kingston Pike
Knoxville, TN 37919
Glovebox
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Contact Us

Contact Us

Main 865-236-1938 Sales 865-236-1938
8330 Kingston Pike
Knoxville, TN 37919
Glovebox
Rice Buick GMC 35.9237, -84.0558.