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Since 1957, when Kenneth P. Rice purchased the original Rice Olds Company franchise on Cumberland Avenue, we have been a family business.  Mr. Rice's sons-in-law, Don Campbell and Curtis Wright, and their sons Scott and Curt, now own Rice Automotive and are dedicated to continuing the family tradition.  We like to think of you, our customers, as family too, and make every effort to give you easy access to our staff and services.  Like all families, ours has grown over the years.  We are expanding to meet the needs of East Tennessee consumers, and look forward to another 53 years of serving you.  Whether you are searching new or pre-owned, we will provide the personal service you deserve.  As we say, price sells cars.......but service keeps you coming back.


We know your time is valuable. We are sure you will find our site a fast and convenient way to research and find a vehicle that's right for you. If we can be of any assistance while visiting us online, send us an email and we will promptly reply.

Please feel free to call anytime, (865) 693-0610


A Letter from Don and Scott Campbell

Welcome to Rice Buick-GMC, a Knoxville Family Owned Business for over 53 years. On behalf of our staff, thank you for visiting our Website and giving us the opportunity to serve you Online. Our professional and well trained staff is ready and willing to assist you in your automotive needs. Rice Buick-GMC strives hard to make sure each and every one of our guests feels completely satisfied. Please forward any suggestions or comments you may have to either of our E-Mail addresses listed below.

It is our personal commitment to see that all of your expectations are not only met.... but exceeded here at Rice Buick-GMC.

Best Wishes,

Don and Scott Campbell

Congratulations to Mr. Gary Cox on the dedication of The Gary Cox Delivery Center here at Rice. 50+ years and still going strong!