Welcome

Since 1957, when Kenneth P. Rice purchased the original Rice Olds Company franchise on Cumberland Avenue, we have been a family business.  Mr. Rice's sons-in-law, Don Campbell and Curtis Wright, and thier sons Scott and Curt, now own Rice Automotive and are dedicated to continuing the family tradition.  We like to think of you, our customers, as family too, and make every effort to give you easy access to our staff and services.  Like all families, ours has grown over the years.  We are expanding to meet the needs of East Tennessee consumers, and look forward to another 53 years of serving you.  Whether you are searching new or pre-owned, we will provide the personal service you desrerve.  As we say, price sells cars.......but service keeps you coming back.

We know your time is valuable. We are sure you will find our site a fast and convenient way to research and find a vehicle that's right for you. If we can be of any assistance while visiting us online, send us an email and we will promptly reply.

Please feel free to call anytime, (865) 693-0610